My 20-day Zappos + Buffer Values Challenge

Two companies whom I feel have very positive company cultures are Zappos and Buffer.

Because these organisations go out of their way to embody a high purpose, I’ve a feel a great deal of respect and awe towards these them.

The thing is, the values all seem relatively familiar, and I’m interested to see how many of these values are things I already feel aligned to.

One of the way Dave Logan and friends recommend finding your core values in Tribal Leadership (buy it, read it, reread it), is by writing a story about how you learnt something from an experience. A specific given example in the book is about honesty, when an 8yro is caught stealing in a shop, and the painful memory sticks hard into their values from that point onwards.

For the next 20 days, I’m going to try and release a blog post a day, each dealing with a mixed up list of Zappos and Buffer’s core values, and seeing how much it is aligned with me and whether I can relate to it.

The aim is simply to understand more about myself, whilst also probably being a nice opportunity to tell stories.


The Values I’ll be investigating:

  1. Be Passionate and Determined
  2. Create Fun and A Little Weirdness
  3. Do the Right Thing
  4. Always Choose Positivity and Happiness
  5. Show Gratitude
  6. Listen First, Then Listen More
  7. Embrace and Drive Change
  8. Be Humble
  9. Pursue Growth and Learning
  10. Make Time to Reflect
  11. Build Open and Honest Relationships With Communication
  12. Do More With Less
  13. Be Adventurous, Creative, and Open-Minded
  14. Build a Positive Team and Family Spirit
  15. Live Smarter, Not Harder
  16. Be a “no-ego” Doer
  17. Have a Bias Towards Clarity
  18. Deliver WOW Through Service
  19. Have a Focus on Self Improvement
  20. Default to Transparency

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