The problem with April Fools day is a problem also associated with Christmas, and other days.
I love a good joke, but lots of corporate April fools jokes miss the point.
In the same way that Christmas shouldn’t be the only time you’re generous to your family, April 1st shouldn’t be the only day of the year companies should have fun with their communications.
I mean, a funny joke-prank is just as good a bit of content to share with the public on April Fools day, as almost any other day of the year.
And the advantage, from a marketing perspective: you have much less media competition, and people won’t be expecting it – so they’ll probably find a well executed idea, a lot funnier.
So tomorrow, when the April Fools day jokes have worn old – why not think about how you can help your potential customers have a bit of a giggle, and introduce them to you…