Two companies whom I feel have very positive company cultures are Zappos and Buffer.
Because these organisations go out of their way to embody a high purpose, I’ve a feel a great deal of respect and awe towards these them.
The thing is, the values all seem relatively familiar, and I’m interested to see how many of these values are things I already feel aligned to.
One of the way Dave Logan and friends recommend finding your core values in Tribal Leadership (buy it, read it, reread it), is by writing a story about how you learnt something from an experience. A specific given example in the book is about honesty, when an 8yro is caught stealing in a shop, and the painful memory sticks hard into their values from that point onwards.
For the next 20 days, I’m going to try and release a blog post a day, each dealing with a mixed up list of Zappos and Buffer’s core values, and seeing how much it is aligned with me and whether I can relate to it.
The aim is simply to understand more about myself, whilst also probably being a nice opportunity to tell stories.
The Values I’ll be investigating:
- Be Passionate and Determined
- Create Fun and A Little Weirdness
- Do the Right Thing
- Always Choose Positivity and Happiness
- Show Gratitude
- Listen First, Then Listen More
- Embrace and Drive Change
- Be Humble
- Pursue Growth and Learning
- Make Time to Reflect
- Build Open and Honest Relationships With Communication
- Do More With Less
- Be Adventurous, Creative, and Open-Minded
- Build a Positive Team and Family Spirit
- Live Smarter, Not Harder
- Be a “no-ego” Doer
- Have a Bias Towards Clarity
- Deliver WOW Through Service
- Have a Focus on Self Improvement
- Default to Transparency

