Tag: marketing

What happened after my van was broken into (or how you can harness a customer's negative experiences for good!)

9 March 2017

My van was broken into the other night. Someone removed the front front side window, from the outside, without breaking the pane. They took a dashcam and walkie-talkie but kindly left the window pane in the gutter unbroken! I'm ok, all is well but I had a problem: I had a van with no front, […]

The problem with April Fools day…

1 April 2014

The problem with April Fools day is a problem also associated with Christmas, and other days. I love a good joke, but lots of corporate April fools jokes miss the point. In the same way that Christmas shouldn't be the only time you're generous to your family, April 1st shouldn't be the only day of […]

Try not to be amazed, confused and maybe a bit tearful, when you read my plans for 2014

24 January 2014

My first plan for 2014 is not to use upworthy-style headlines to drive people to my blog again, but since you're here, why not take a glance? Over the past few years, I've tried to make plans for the upcoming year. Read over some of my plans for the coming year from 2013, 2012, 2010, 2009 – all guaranteed to make me […]

5 things to consider about transport types :: What's most important to you?/How can you get people to go your way?

14 June 2012

Transport usually comes on a scale. There are 5 things to consider: Travel time (Simply, how long does it take you to get from A to B?) Price (How does the journey cost you? This includes food/accommodation/anything bought in or specifically for your time in transit.) Comfort (How comfortable is the journey? How much do […]