Tim Dobson

A happy customer service story

27 August 2013

2 min read

A few months ago, I was in Greggs, the bakers or northern fast food chain near Piccadilly station before I went to catch a train.

The guy who served me, as he handed over some delicious cheese and onion pasties, made a passing, one line comment about how he thought my hat really suited me.

The comment stayed with me all day, and kept coming back and making me smile, and so by the time I was heading home, I’d decided to write a letter to the company HQ letting them know how it’d brightened by day – as I’ve done on other occasions I’ve had great customer service and I got back this nice email:

I’ve passed on your feedback to the Area Manager and the shop team involved.

Clearly this is fantastic customer feedback and on behalf of Greggs I’d like to say thank you for passing on such positive comments.

We look forward to seeing you again soon.

Emailing customer service departments nice comments is always good, because 99% of the time those departments will handle complaints, and something nice will probably brighten the day of the person reading it.

Anyway, a few days ago, I was passing through the same station, and decided to acquire myself some more addictively warm pastry-based snacks and stopped passed the same Greggs.

My memory of faces isn’t too great, but I suspected I was being served by the same guy, and he kind of looked at me slightly nervously, and then asked if I was the guy who’d written in about him.

When he found out it was, he erupted into a grin and smiled from ear to ear, thanking me and pointing me out to his colleagues.

What made me happy, was that his simple comment, that he thought my hat “really worked” to a complete stranger, made my day… and hopefully, I managed to repay his random act of kindness…

It strikes me that for a 2 second comment and a 5 minute email, a lot of good things have happened.

Looking for nice things to say to people? Here’s some.


I promise, this isn’t sponsored by Greggs (though if you’re reading, I’ll happily accept free pasties for life!)

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